Prairie Voice Services Press Release
Automated Direct Response From Prairie Voice Services Nearly Doubles Lead Capture Rate - 04/10/07
Contact:
Jay Lake
Prairie Voice Services
402-398-4244
jayl@prairiev.com
Omaha, NE (April 10th, 2007) — Prairie Voice Services, a leading provider of interactive voice services, Internet messaging and outsourced automated Direct Response call processing, announces that their automated Direct Response solution has doubled the lead capture rate for Premier Bathrooms. Premier Bathrooms is the market leader for walk-in bathtubs, handicap accessible bathrooms and assisted bathing products.
"We started out on traditional IVR," says Eric Kozak, Marketing Director at Premier Bathrooms. "That solution met our expectations. But when Prairie came to us last year with their new Direct Response suite, we were excited at having a solution designed specifically to better support our advertising channels and our clients. Once they converted us from traditional IVR to their automated Direct Response suite, our fully automated lead capture rate nearly doubled, saving us both time and dollars spent on live agent captured leads." Premier Bathrooms reaches their target audience through a combination of broadcast and print advertising media channels.
Kozak continues, "Even more importantly, we're very sensitive to the needs of our audience. Many seniors don't have much experience with advanced speech recognition. Prairie made sure the application was easy to use, and provided a great client experience. This has not only increased the number of quality leads, but also improved our follow-on sales process with higher conversion rates."
Prairie Voice Services has been providing automated processing solutions for over fifteen years. "We recently brought in John Johnson and Ray Golden to help create a solution to support the Direct Response space," says Ann Cannon, Senior Vice President of Sales and Marketing at Prairie Voice Services. "The success of Premier Bathrooms proves that our Direct Response vision is effective and powerful. Our Direct Response solution not only can supplement live agent call processing, but in many cases replace it at a fraction of the cost and at much higher efficiencies, all while providing a much better caller experience. I'm pleased that our distinct combination of experience, innovation and support is driving business for all of our clients."
About Prairie Voice Services
Prairie Voice Services provides automated call processing solutions along with substantial unified communications capabilities. The company delivers interactive voice applications that manage workforce communications, collections, critical communications, lead generation, automated order entry and other key business functions. Clients include a number of Fortune 500 companies, with emphasis in the financial, transportation and logistics, contact center, telecommunications, and now Direct Response industries. The company's consultative approach results in applications designed specifically to meet each client's individual business objectives. For more information on Prairie Voice Services, visit www.prairiev.com.
About Premier Bathrooms
Premier Bathrooms was established in 1985 and is part of a family owned group of companies. Each company operates independently, but interacts and shares design, production and administrative facilities, to ensure that the whole bathroom and walk-in bathtub market, domestic, retail and trade is supported. Premier Bathrooms is the leader in walk-in bathtubs, disabled bathrooms and assisted bathing products. We have transformed many thousands of bathrooms, enabling people to regain and retain their independence. For more information on Premier Bathrooms, visit www.premier-bathrooms.com.
